|FOR IMMEDIATE RELEASE
|March 22, 1991
|Release # 91-056
Kellogg Recalls Plush
Bunnies Due to Potential Choking Hazard
WASHINGTON, DC -- Kellogg Company of Battle Creek,
Michigan is voluntarily recalling 15,576 plush bunnies that were individually given to
consumers on Thursday, March 14, and Friday, March 15, 1991, at a very limited number of
grocery stores located in 33 states and Puerto Rico.
Several bunnies have been found with broken eyes and noses which pose a potential choking
hazard for young children. The bunnies were given out as part of a special in-store
promotion. The stuffed bunnies are approximately 13" tall and are white with pink
ears, feet, and nose. A tag attached to the back has the name, "Kellogg's".
Kellogg indicated that they are recalling the bunnies because of a manufacturing defect
and that they are committed to delivering high quality premiums to their consumers.
The U.S. Consumer Product Safety Commission (CPSC) learned of this problem through a
report by Kellogg Company.
Consumers who were given one of these bunnies are urged to take them away from young
children immediately and call Kellogg Company (in the United States 1-800-468-9004 and in
Puerto Rico 1-800-848-4589) for instructions on returning the bunny postage paid and
receiving an alternative plush toy.
The 33 states are Arkansas, California, Connecticut, Delaware, Florida, Georgia, Hawaii,
Illinois, Indiana, Iowa, Kentucky, Louisiana, Maryland, Massachusetts, Michigan,
Minnesota, Nebraska, New Hampshire, New Jersey, New Mexico, New York, North Carolina,
Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas,
Washington, Wisconsin, and Wyoming.
The CPSC's mission is to protect the public from unreasonable risks of injury and death
associated with consumer products. The CPSC is the Federal agency responsible for consumer
product safety. Some 15,000 different types of products fall within the Commission's
jurisdiction and each year these products are involved in an estimated 30 million injuries
and 22,000 deaths.
MEDIA INQUIRIES TO KELLOGG SHOULD BE DIRECTED TO NEIL NYBERG, (616) 961-3799.
The U.S. Consumer Product Safety
Commission protects the public from the unreasonable risk of injury or death from 15,000
types of consumer products under the agency's jurisdiction. To report a dangerous product
or a product-related injury and for information on CPSC's fax-on-demand service, call
CPSC's hotline at (800) 638-2772 or CPSC's teletypewriter at (800) 638-8270. To order a
press release through fax-on-demand, call (301) 504-0051 from the handset of your fax
machine and enter the release number. Consumers can report product hazards to firstname.lastname@example.org.