March 20, 2002
Michelin Truck Tires Report Highest
Satisfaction In J.D. Power and Associates Study
First-Ever Study of Heavy-Duty Truck Tires
Shows Michelin Excels
For the first time, J.D. Power and Associates included questions about tires
in its 2001 Heavy-Duty Truck Customer Satisfaction Study(SM). Although no
tire award was given in the heavy-duty truck category, Michelin had the
highest results in the study among tire manufacturers for tire value,
wearability/tread life, and overall satisfaction.
J.D. Power and Associates interviewed 2,814 purchasers of 1999 Class 8
trucks of eight brands of heavy-duty trucks. Customers were asked to rank
tire performance in four key areas: Wearability, Overall Tire Safety, Tire
Value and Overall Satisfaction with the original equipment tire brand.
"Michelin is extremely proud of its ranking by customers in this study,"
said Randy Clark, vice president of Marketing for Michelin Americas Truck
Tires. "Michelin has always been interested in customer satisfaction and we
look forward to evaluating our progress in the heavy-duty truck tire
Although this is the first study to address heavy-duty truck tires, the
Michelin brand has a long history of dominance in the J.D. Power and
Associates studies. For passenger cars and light trucks in the United
States, Michelin has received 30 out of a possible 38 awards -- more than
all other tire manufacturers combined. Michelin has swept all of the U.S.
passenger and light truck awards (original equipment and replacement) for
the past two years. Michelin also recently received the first awards in the
J.D. Power and Associates Canadian Replacement Tire and Retailer Customer
Satisfaction study, with awards for Best Light Truck Replacement Tire and
the Best Passenger Car Replacement Tire (tie).
J.D. Power and Associates is a global marketing information services firm
operating in key business sectors including market research, forecasting and
customer satisfaction. They are headquartered in Agoura Hills, Calif. The
independently funded J.D. Power and Associates 2001 Heavy-Duty Truck
Customer Satisfaction Study is based upon the responses of more than 2,814
Class 8 truck and trailer owners. In the tire category, the study provides
specific feedback on tire safety, wearability, value and overall